It should be quoted that sites with more backlinks tend to earn higher rankings. It is important to remember that in order to achieve high organic search ranking, link building is the strategy that plays an important role. If you want to improve your website rank on the Google then link building is the best option to go with. The main of link building process is to acquire more and more links to your website. Content too plays a key role in the link building process. Quality is the main concern over quantity, thus the quality is focused by the Google.